Busta Rhymes

Sometimes it’s hard to separate artistry from publicity. I was recently involved in a healthy debate regarding whether Amy Winehouse’s success is due to her artistry or the fact that she’s a walking, talking trainwreck (I vote for the former). The fact of the matter, though, is that in an environment when record sales are falling and record companies are scrambling to make their bottom line and justify their extravagant expenditures, artists are relying more and more on publicity stunts to keep their names in the headlines, which ends up putting true music fans in a bind, unable to separate the artist and the artistry from the celebrity.

This is one of two reasons I was initially skeptical about the untitled (or self-titled, depending on how you look at it) ninth studio album by the rapper Nas (or NaS, as iTunes annoyingly lists his name). As anyone who has even a remote interest in popular music must know, a mild furor arose when Nas announced what he intended to originally call the album: “Nigger”. In a hyper-sensitive world where the media seems to pounce on every available opportunity to create division and drama, a simple word/album title turned into a political football (interesting that no one batted an eyelash when Ol’ Dirty Bastard titled an album “Nigga Please” less than a decade ago). Various stories began circulating around the press: was Nas going to get dropped from Def Jam, his label? Would certain stores not carry the album if released? Why was the album’s release date continually getting pushed back? Why did Nas rip off the whip-welt scarred back cover of dead prez’s “Let’s Get Free” for the front cover of his album? Ultimately, Nas chose (or was asked, depending on who you believe) to change the title of the album-well, actually the decision ended up being not to title the album at all. I’ve viewed this whole situation with a cocked eyebrow, amazed at the ability of the average rap fan to buy in to what was obviously (at least partially) a publicity stunt milked to raise maximum awareness of the album’s release (as it turns out, the gambit didn’t exactly work. While the album debuted at #1 on this week’s album charts, it did so with the lowest first-week sales of any Nas studio album since his debut).

[…]