Commercial-isms: Lee Jeans vs. The Cars
Usually, when a company is willing to fork over the licensing fees to use a classic pop song in a commercial, they’ve made some kind of connection between the song’s lyrics and the product they’re selling – even if it’s just a catchphrase removed from its context. I always thought it was funny how the Disney Cruise ads discreetly cherry-picked Iggy Pop’s “Lust for Life”. But the new ads for Lee Jeans dispense with lyrics […]