What’s in a Logo? What the Gap Coulda Learned from Chicago 21.
This week, The Gap renounced its plans for rolling out a new logo, mainly due to a massive social media uprising in opposition to the change. And I thought, really? There are that many people that personally invested in a clothing manufacturer’s corporate identity that they would so passionately oppose a logo change? Corporate identities change all the time. Who cares, right? But I turned it around on myself. […]