Commercialisms: Swiffer vs. Player
Who knew that a shaggy mop or an old fashioned feather duster could inspire such an emotional response, but in the new ads for Swiffer, I actually feel for them – no matter how much the folks at Proctor & Gamble want me not to. Of course, my reaction has everything to do with the ads’ use of Player’s disco-era soft-rock chestnut “Baby Come Back”, and the urgent harmonies with which the band […]