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Category: Commercial-isms

songs-from-commercials

  • Commercial-isms: Volkswagen Passat vs. Madness “It Must Be Love”

    Commercial-isms: Volkswagen Passat vs. Madness “It Must Be Love”

    It Must Be Love

    Always much more popular in their native Britain, the seven-man new wave ska band Madness are mainly (and somewhat erroneously) known here as a one hit wonder. That hit, “Our House” which hit the Billboard Top 10 in the summer of ’83, remains a staple of 80s party playlists. It’s a great song, but it’s tended to overshadow the rest of the band’s copious singles catalog from their classic 1979 45 “One Step Beyond” (The best instrumental single of the 70s? Oh yes, probably.) to quirky numbers like “Baggy Trousers” and the so-adorable-so-heartbreaking “My Girl”: “Why can’t she see, she’s lovely to me, but I like to stay in and watch TV on my own every now and then.”

    Madness “My Girl” (1979)

    “My Girl” was the second of more than a dozen top ten singles the band had in the U.K. But it took four years for the band to get any airplay here. After “Our House” finally broke the band to a big American audience, instead of releasing a new song as the follow-up, they reached back into their catalog for one of their most beloved previous hits, “It Must Be Love”, a cover of a 1972 song by folk-pop singer-songwriter Labi Siffre which went to #4 in the UK in 1981. (This selection only made sense in that the group’s self-titled U.S. debut album was essentially a greatest hits compilation – Labi Siffre was even more unknown to U.S. audiences than Madness was. He still is.) “It Must Be Love” wasn’t a total flop – it still managed to break into the American Top 40, but it never made it into the second hour of Casey Kasem’s weekly broadcast. Nevertheless, it remains the band’s second-biggest American hit, and until Volkswagen started airing commercials for the new Passat, it was mostly forgotten, even by the 80s kids.

    Madness “It Must Be Love” (1981)

    Madness’s cover of “It Must Be Love” was and remains Labi Siffre’s biggest American hit. Most of his albums weren’t even released in the U.S. until the last couple of years (and even then, only by digital download. You want a hard copy, it’s gonna be an import.) That said, Siffre does share a writing credit on Eminem’s 1999 single “My Name Is…” due to the fact that it samples Siffre’s 1975 song “I Got The…”, a very sexy song with one hell of an awesome breakdown. At that time, Eminem was getting a lot of flak for his apparent homophobia. Ironically, it was the openly gay Siffre’s bassline and electric piano hook from that sexy, sexy mid-song breakdown that anchored Em’s first really big hit. Check it out:

    Labi Siffre “I Got The” (1975)

  • Commercial-isms:  Swedish House Mafia vs. Absolut Vodka “Greyhound”

    Commercial-isms: Swedish House Mafia vs. Absolut Vodka “Greyhound”

    Run, Swedish House Mafia, Run!

    After the apocalypse the only things remaining were the desert, some wealthy (and competitive!) Euro-disco freak-a-zoids, and a grapefruit. Oh, and also a sliver of post-nuclear genetic material, which would later be identified and decoded by the machines as the rapidly mutating, radioactive stem cells of that instrumental break from Michael Jackson’s “Thriller” – y’know the one, that part where the zombies do the zombie dance. The scientists, because they had nothing better to do, took the ribonucleic remains of that long-extinct groove, and reconstructed it, magnifiying it, amplifying it, creating the Third Millennium sonic beast they called “Greyhound”. This, much to the amusement of the freak-a-zoids.

    Is this a music video for the latest single from Swedish House Mafia? Or is it the latest ad from Absolut Vodka, introducing their new Greyhound brand? Unlike the latest video stunt by , “Greyhound” succeeds wildly as both. There’s an edited version of this that’s starting to show up on the TV, but you can see the whole wonderful George Lucas fever-dream of it below. Then you can (and should) go download the full seven-minute single, put it on your iPod, and go running (with the dogs, tonight). Enjoy this responsibly.

  • Commercial-isms: Willie Nelson Covers Coldplay for Chipotle

    Over his more than half-century-long recording career, there are few great American songs of any genre that Willie Nelson hasn’t touched (and few American artists that he hasn’t directly collaborated with). So why wouldn’t he collaborate with a restaurant chain, on one of the biggest British rock hits on the last ten years?

    Still, it was sort of a surprise to find among the newly available mp3 downloads on Amazon this new Willie Nelson track, a cover of Coldplay’s 2002 single “The Scientist”, accompanied by very un-Willie-Nelson-ish thumbnail art of animated pink pigs in what looks like a pig penitentiary.

    A quick search and I found that the track actually serves as the soundtrack for an animated short – oh, whatever, it’s really just a commercial for the Chipotle Mexican Grill restaurant chain – called “Back to the Start”, which demonstrates (rather cutely) how industrial agriculture has led us to despair, and how organic farmers (in partnership with Chipotle Mexican Grill!) can lead us to bright colors and wonderfulness again: Think Farmville meets Koyaanisqatsi, only really short, really adorable, insidiously corporate, and no Phillip Glass. It’s all good until the brand messaging starts to kick in. Luckily, Willie Nelson’s performance not only stands well on its own, you can also enjoy it without having to watch Chipotle pander so shamelessly to your Inner Slow Food Locavore. Go download it now.