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  • What Machine Are They Raging Against? We Learn About Something Monday

    Rage Against The Machine, California’s metal men, are toying with the web community years after breaking up with an album in the can. Their website features two counters. Could one be for a new release? Perhaps, although their supposed last tracks were released several years ago. A tour? Even more likely, especially for the first counter.

    The two counters are spaced to go off at very different times. The early counter expires Monday, while the later counter is set for August 24.

    This is Internet viral marketing buzz at its best. No messy MySpace pages, no email blasts to “fan clubs”. There’s just a simple mystery at its finest from one of rock’s most creative outfits. Special props to MTV for learning that the site’s name is registered to a concert promoter.

    Since the boys reunited as the headliners for Coachella’s last night this year, that’s a good bet. Now if only their promoter knew that you can pay a few bucks more and make your registration anonymous. And what’s that second timer for?

    Spinning In The CD
    Amy Winehouse is fast becoming one of my new favorites. Back to Black is more than a year old, but it was one of those discs that just sat there. She is getting nowhere near the chart success she deserves in the US so show her some love next time you’re near a download or music store.

  • Jordin’s Weight Wars

    Is Jordin Sparks fat?

    An activist named Meme Rogers is the President of a group called “National Action Against Obesity”. The group’s website features a banner emblazoned with the phrase, ““Let’s finally recognize obesity as abuse—abuse of our children, abuse of ourselves—and together take action.”

    Rogers has drawn national attention for calling attention to American Idol’s Jordin Sparks weight. She issued a statement stating that Sparks did not look healthy and that she saw health problems such as diabetes or high cholesterol in the 17 year old’s future.

    The blogsphere has reacted with ire. But what do you think? Is Jordin really obese and unhealthy? Is she just not America’s version of a size 2 floating around the stage?

    Spinning In The CD: Introducing some kids (one a little bit country, one a little bit emo) to Eminem.

  • JT Starts Building His Empire

    Have you seen Esmee Denters on YouTube yet?

    The 18 year old is one of YouTube’s stars. More than 45,000 members subscribe to the singer’s posts, which have been viewed more than 3 million times. She’s #15 all-time there. She naturally has her own web site, but she has fan sites. Have we mentioned that the girl with the many hair colors isn’t a recording artist yet?

    That all changes now with Justin Timberlake signing the singer to his vanity label run through Interscope. The bombshell will open on the European leg of JT’s tour. The amazing web success story seems legit for a change. There is no Idol worship here, just a young woman plugging away, reaching out to the masses through viral marketing and eventually making the jump from web star to music star. We think. She certainly has vocal chops and is gorgeous. With the songwriters and producers, Timberlake and Interscope can bring in, here’s betting her first single goes Top 10.

    Spinning In The CD:
    I’m not on the CD or iPod today. I’m watching Esmee. You should too.