music-news-from-breakups-to-the-lastest-buzz
That was some good web marketing, boys. The dual countdown we told you about on Rage Against The Machine’s site?
It’s a reunion.
Duh.
Tickets are on sale Saturday. Counter #2 is a countdown to the show. Nice job, web and music company. RATM must have liked the way things sounded when they tried it out. Maybe there will even be a (gasp!) album.
Spinning In The CD
Have to show some love. Listening to Rage’s Battle of Los Angeles. C’mon back. Jay-Z unretired. You can too.
Rage Against The Machine, California’s metal men, are toying with the web community years after breaking up with an album in the can. Their website features two counters. Could one be for a new release? Perhaps, although their supposed last tracks were released several years ago. A tour? Even more likely, especially for the first counter.
The two counters are spaced to go off at very different times. The early counter expires Monday, while the later counter is set for August 24.
This is Internet viral marketing buzz at its best. No messy MySpace pages, no email blasts to “fan clubs”. There’s just a simple mystery at its finest from one of rock’s most creative outfits. Special props to MTV for learning that the site’s name is registered to a concert promoter.
Since the boys reunited as the headliners for Coachella’s last night this year, that’s a good bet. Now if only their promoter knew that you can pay a few bucks more and make your registration anonymous. And what’s that second timer for?
Spinning In The CD
Amy Winehouse is fast becoming one of my new favorites. Back to Black is more than a year old, but it was one of those discs that just sat there. She is getting nowhere near the chart success she deserves in the US so show her some love next time you’re near a download or music store.
Blake Lewis, to his everlasting credit, covered the title track from The Bee Gees’ last solo album, This Is Where I Came In, as this season’s American Idol wound down.
Sting may be singing the same song this week after Police drummer Stewart Copeland shredded the band’s launch of its first tour in years. Writing on the web, Copeland called the performance “lame”, criticized guitarist Andy Summers for missing cues and called Sting “a pansy” rather than “a god of rock”. The drummer admitted to missing his own share of cues, including the sounding of a gong to open the show.
Wasn’t this the reason they broke up?
Meanwhile, the 40th anniversary of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band (pictured above left) has arrived just in time for various media outlets to begin confirming that rock’s most famous band would soon place its catalog online for download. As usual, Paul McCartney jumped feet first into the concept by pre-releasing his new release on Apple’s iTunes. Happy birthday to Billy Shears, Lovely Rita, Mr. Kite and the gang. There may be no more important release in all of rock music’s history. How important is this record? The Librarian of Congress added it to the National Recording Registry in 2003, the first time a non-American popular music album was ever so honored.
Spinning In The CD: I keep hearing we’re supposed to be listening to The Fray’s Look After You. One can’t watch Gray’s Anatomy or a half dozen other shows without hearing the tune. But the band missed. Not only did the single not sell (everyone had the album), but the next song that should have been the single is Hundred. If you haven’t been Frayed yet, give the band a listen.